So What's Really in Green Tea?

by Steven Popec 3. June 2010 06:53

Green tea has a reputation for having tremendous positive effects on your health but what are the reasons behind it? This article will help explain the reasons. What are the compounds included in green tea that makes it so good for you? Below is a list of what the most significant ingredients are, and how they benefit your health:

Polyphenols - a powerful-acting antioxidant, which is naturally occurring and most responsible for the color, flavor, and taste in fruits, vegetables, seeds and types of plants. The benefits include lowering the risk of heart disease, cancer and other types of diseases. The properties in polyphenol can be such that they serve as an anti-oxidant, anti-bacterial, anti-inflammatory and anti-allergenic.

Catechins - a class of polyphenol, commonly in high doses in green tea. Benefits include anti-carcinogenic, lowering of cholesterol and LDL levels, prevention of high blood pressure, prevention of red blood cell clots, prevention of allergies, anti-biotic acting functionality, and improvement of digestion and elimination of body odor.

Flavonols - another class of polyphenol with anti-oxidant properties. Benefits include the trapping of free radicals and peroxides, and the prevention of destruction of body tissue. Works in conjunction with vitamin C, helping to strengthen the walls of blood vessels.

Glycosides - complex sugar. Prevents blood sugar increase.

Carotene - compound which is organic and found in most orange and yellow vegetables and fruits. Helps to make body produce vitamin A. Benefits include prevention of oxidation, improves immunity and has anti-carcinogenic properties.

Flouride - mineral which helps strengthen tooth enamel, thereby preventing tooth decay.

Caffeine - diuretic. Benefits include speeding of nervous system, prevention of asthma, increase in metabolism.

Vitamin C - vitamin which helps fight against infections and helps the immune system.

Vitamin E - vitamin which helps in prevention of breakdown of body tissues. Also helps with infertility and is anti-carcinogenic.

Vitamin B - vitamin which helps in metabolism, maintenance of healthy skin and muscle tone, enhancement of immune and nervous system, promotion of cell growth, and reduction of certain cancers.

Zinc - mineral which helps in prevention of skin inflammation and helps in maintenance of immunity level.

Selenium - mineral which helps in prevention of oxidation and heart muscle deterioration.

Magnesium - mineral which helps in prevention of oxidation, prevention of heart-related diseases, and maintenance of bodily nerves, muscles, and bones. Also helps in the synthesis of protein and cellular metabolism.

Green Tea Benefits

by Steven Popec 1. June 2010 07:07

When it comes to making healthy life choices, people don't usually consider the type of tea they drink. But one of the best life choices you can ever make in your life is to try and include a healthy affinity for natural herbal teas. Herbal teas can aren't just for the body's health, but also the mind, --tea is relaxing or stimulating, depending on your variety of choice. People who are especially looking for a natural way to detoxify their bodies will take a particularly strong interest in herbal teas, --such as potent loose leaf varieties of green or white tea, --because of the various minerals and vitamins herbal teas have. Green tea is probably the most beneficial to a person's health.

So What Kind of Benefits Exactly?

We'll briefly review how green tea aids your health with these properties; we'd stake good money that once you hear all this awesome TRUE stuff about green tea, you'll be fascinated. Maybe a little miffed too, that the medical profession has kept green tea such a big secret. . Antioxidants are probably the best things we can currently supply our bodies with. In the war between the healthy cells in your body, against free radicals bouncing around and causing trouble in your body, you might get sick, --or worse, get a serious disease. The polyphenols found in loose leaf tea become antioxidants in your body; they aid the healthy cells by taking out and controlling free radicals. Sort of like the ride of a cavalry.  Antioxidants protect the body from various diseases, even cancer, the big C.

Green Tea Prevents More than Cancer

Once your body acquires the strength to fight against the dreadful free radicals that claim penetration, then the accumulation of mutated cells which turn into harmful cancer can be checked. Green tea also prevents your body from becoming susceptible to other illnesses, like inflammatory bowel disease, Chiron’s disease, and ulcerative colitis.  These diseases can make your life Hell; causing trouble eating, thus reducing the level of nutrient intake and causing even more health problems, even malnutrition. Green tea prevents them all.

Green Tea Is Good for the Heart Too

It also significantly improves essential cardiovascular health, which our whole body depends on; --it might actually make a difference between life and death. Green tea keeps blood from being pumped through the more unhealthy blood vessels, and also prevents heart attack and stroke. Conclusively, we can all agree that green tea can play a vital role in your daily and lifetime health issues. Accompanied with a regular multivitamin, green tea works wonders. Deep analysis on whether green tea helps you will always lead to a positive answer of yes, in more ways than one!

Green Tea May Lower Risk of Lung Cancer in Smokers

by Steven Popec 28. May 2010 07:06

When it comes to the amount of speculation, experimentation, research, clinical studies, and proven benefits of green tea, --it's almost intimidating getting to know all the facts. The main conclusion here is that green tea is good for you; it has anti-aging qualities, and prevents various illnesses. One example, and possibly the most serious of these kinds of health problems, is cancer. Cancer is one of the leading causes of early death currently. According to statistics, around three hundred people die of cancer every day, --and those numbers just cover the United States.  But there's good news, because the antioxidants in green tea help prevent various kinds cancer, among other health problems.

Green Tea & Lung Cancer

Most forms of cancer are preventable, --not curable, but preventable, through clean living, not smoking, and basically, just keeping your body in good condition. And we all admit, that's easier said than done. Not everyone wants to wear sunscreen, even though it can prevent melanoma, and not everyone wants to quit smoking, --even though smoking is the leading cause of lung cancer. As it turns out, green tea might even be able to help smokers protect themselves from lung cancer.

Research on Green Teas Preventative Qualities


The scientists at the Toxicology Research Center in Korea have studied the effect of green tea on the lungs; they've found that it may protect the delicate tissues of the lungs, even under the heavy damage done by smoking. The four groups tested in the study were smokers consuming green tea, smokers who consume coffee, non-smokers, and smokers who consumed neither green tea nor coffee; all the smoking participants had been smoking for around 13 years. Rest assured, they weren't working with people who had just bought their first pack of smokes.

The Results

After six months of drinking 2 or 3 cups of green tea every day, the smokers returned, along with the other groups, for evaluation. This group, showed about as much SCE, (sister chromatid exchange) as non-smokers, making a significant reduction. This was the stand-out result; the other three groups weren't as impressive. SCE, by the way, is a cell process that is linked to the growth of tumors. Obviously, if green tea reduces the growth of tumors in the lungs, it's going to start becoming a lot more popular with smokers.

How You Can Stay Healthy with Green Tea

The scientists conducting the study concluded the same thing; smart guys, aren't they, --that green tea was preventative of lung cancer, even among smokers. And drinking coffee has no real effect on SCE levels, --so if you were worried that coffee causes cancer, feel free to keep drinking it. On the other hand, you may want to switch to some high quality green tea instead. It has just become extremely important that smokers drink green tea, --but not just people who smoke. Everyone is at risk for various kinds of cancers, so if green tea can actually help us prevent cancer and keep our bodies in good shape, we need to be drinking more.

Select Herbal Teas for Your Health

by Steven Popec 26. May 2010 08:02

It is well known that herbal teas promote overall health and well being. However there are lots of herbal teas out there and you might have a hard time choosing the right one to gain the most health benefits. You might be trying to make up your mind between Wuyi Cliff, Oolong or Wu-long, Pu-erh or Sencha teas. Well, wake up and smell the tea, because although you are not wrong, the answer is in the mix. To be specific, it is in the mix of herbal teas Wuyi Cliff, Pu-erh, Sencha and Oolong. By itself each of teas pack fantastic health benefits, then just imagine what the benefits would be when you combine all these teas. A few of the most important health benefits of this tea mix are in promoting healthy dieting, supplying your body with more natural energy, boosting your immune system and helping to calm the mind.

1. Healthy Dieting Solutions that Work:

Having a cup of the herbal tea mix made from mixing together the whole leaves of the different types of teas, rather than just having just a cup of tea with tea dust helps in ensuring quick and effective weight loss. Insulin is produced in your body, when you consume carbohydrates or sugary foods, which aids in storing fats in the body. The herbal tea mix works by reducing the amount of insulin produced and directly affects the amount of fat stored. Having a cup of herbal tea mix after each meal will work wonders by helping you stay off the calories effectively.

In addition to reducing the amount of fats stored in the body the tea also helps in speeding up the metabolism of the body. Metabolism is the rate at which your body burns up calories, so consuming this tea regularly will help your body able to keep off the weight easily.  Also, the tea mix reduces food cravings and suppresses your appetite. Even with all these benefits, the tea mix does not have any side effects unlike diet pills and supplements available on the market.

2. Stronger Immune System

Immune system defense is the ability of your body to fight against external infections. Out of numerous important benefits of the herbal tea mix is that it boosts the natural ability your body has, of fighting off bacteria. Moreover, the tea mix increases your chances of living a longer, healthier life.

3. More Pep in Your Step!

Feel energized and revitalized by just having a cup of the herbal tea mix! An important benefit of this herbal tea is that it helps to decrease harmful amounts of cholesterol, thus improving cardiac function. Lower cardiac function helps to noticeably energize, and increase your mobility, and desire to get out and move around more.

4. Soothes and Relaxes

Feel more relaxed and sleep better! Having a cup of this herbal tea mix will relax you, both mentally and physically. Given all the above benefits of having herbal tea, are you now convinced and ready to try this herbal tea mix?

Green Tea May Fight Off Eye Ailments

by Steven Popec 23. May 2010 00:30

Westerners have recently rediscovered the green tea. It has its origin in China; the Chinese believe that green tea has the ability to prevent many hazardous diseases, and even treat symptoms of others. This belief has now passed on to the western world, through word of mouth, and of course, the most well-known promotional tool in the world: the Internet. The west is now slowly adapting to the taste of green tea instead of black tea; not everyone likes the idea of 'green' tea, but the color is paler, not green, and the flavor is crisper. Green tea is made from a leaf called Camellia Sinensis, most commonly. These leaves do not require a high amount of oxidation and which makes green tea a good source of the antioxidants known as “Catechins”.

Antioxidants & Catechins

Antioxidants are agents that fight free radicals in the body. Free radicals can cause cell damage and a number of other diseases, --free radicals, are abnormal foreign agents, in some cases, and they are linked to the development of various kinds of cancer. Catechin in green tea is what gives it the strong taste and smell. Catechin also has the capability to move up to infiltrate our body's natural digestive system. It once absorbed by our digestive system, it’s filtered through the blood, where it eventually, reaches our retina, and eyes. The catechins then protect the eyes and reduce the occurrence of eye diseases. Research has been done on whether or not green tea can prevent glaucoma; the findings are pretty amazing. Glaucoma is a disease that can cause loss of eyesight, visual impairment, and even permanent blindness.

How it Works

An experiment was conducted on mice to prove that green tea can fight eye ailments. The tiny animals were fed green tea orally on a regular basis, and then their eye tissues were analyzed. The analysis revealed that the retina absorbed the highest number of catechins. The antioxidant lowered the harmful oxidative pressure in the eye and the effect lasted for about twenty hours. Many people are also aware of green tea's effect on weight loss; everyone seems to be jumping on some kind of green tea fad diet. Well, these diets aren't just trendy, 'here today, gone tomorrow', weight loss schemes. When used in your regular diet program and health regime it is extremely beneficial. People who replaced coffee for green tea rarely come back to coffee.

Add Green Tea for a Healthier Future!

Because of its medicinal values in the last few years Green tea has become an important subject of scientific research and analysis. These studies have proven that green tea also has other medicinal effects and benefits that help in reducing or preventing some hazardous diseases like cancer. Even more studies have proven that green tea may be effective in the treatment of joint diseases, like rheumatoid arthritis, or impaired immune disease and other serious illnesses associated with the liver. A cup of green tea is a good refresher and pumps in a high amount of energy in to the system, --and don't forget, it tastes great too!

Green Tea With Kombucha Powder, Lapacho Herbal Tea Blend

by Steven Popec 13. May 2010 22:32

FOR IMMEDIATE RELEASE

Green tea with Kombucha powder, Lapacho herbal tea blend Now Available from ESPemporium.com

USA-Based tea vendor ESPEmporium.com adds Green tea with Kombucha powder, Lapacho Herbal tea blend to Wellness Herbal Tea Blends Category

Chicago, IL – May 8, 2010 – Tea experts ESP Emporium have announced the immediate availability of two new flavors of tea to their online selection of more than 160 different varieties and flavors of loose tea beverages. The flavors include a Sencha Kombucha/Plum Green Tea and a Lapacho Orange/Vanilla Herb Tea Blend, both of which offer wellness properties, including rich anti-oxidant content, and are available in four convenient shipping sizes.

“The green tea blend and the orange-vanilla blend are both perfect drinks for health-conscious tea lovers” said Steve Popec, co-owner of ESP Emporium. “The Plum Green Tea is blended with Sencha Kombucha, which offers pro-biotic and anti-bacterial characteristics, and has been linked to immune system stimulation, improved liver function and digestion, as well as possible cancer-fighting agents. Not to mention the anti-oxidant content of the green tea itself”.

“Our Lapacho herbal tea blend also offers significant health benefits, based on the anti-microbial, anti-viral and anti-fungal characteristics” said Popec. Lapacho is an herbal tea derived from the inner bark of pink lapacho – an herb used medicinally in South America and Central America.”

 Both of the new flavors are available immediately:

·        Green Tea with Kombucha – Four shipping weights available, ranging from: 50g (1.76oz) - Price: $5.50 to 500g (17.64oz) Price: $41.95

·       Lapacho herbal tea blend – Four shipping weights available, ranging from: 50g (1.76oz) Price: $4.95 to 500 Grams (17.64oz) Price: $39.95

About ESP Emporium: The ESP Tea Emporium is an American-based, online tea company located in the Midwestern US, which specializes in premium loose teas and tea-related accessories.

For more information about this announcement please visit ESP Emporium online (http://www.espemporium.com), or contact Steve Popec at 1-866-810-1818.

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Darjeeling: The Champagne of all teas

by Steven Popec 13. May 2010 00:16

 

Darjeeling is the Chinese variations of the Camelia sinensis tea grown on Indian plantations in the province of Darjeeling and considered one of the most exquisite and expensive teas in the world. By the methods of cultivation and production, Darjeeling is closer to the Chinese teas rather than to the Indian teas. This is a small leaf tea, with slightly astringent taste and rich delicate floral aroma. Although Darjeeling is marketed commercially as "black tea", almost all of them have incomplete oxidation (<90%), so they are technically more Oolongs than black teas.
 
This tea has a delicate taste due to the unique natural conditions of the region where it grows: cold and humid climate, high altitude location of plantations and the characteristics of the soil. Depending on the location and time of collecting, the taste, aroma and characteristics of Darjeeling are highly different. The most significant impact on tea quality has seasonal factors. Not everyone will be able to distinguish the differences, for example, between Darjeeling Makaibari and Darjeeling Lingia. The difference between a drink obtained from the leaves collected in the spring, versus leaves from the same plantation, but harvested in early summer, will be obvious. The best varieties of Darjeeling is consider the "champagne of teas". The methods of processing tea leaves are very traditional, it includes withering, rolling, fermentation and drying, which is why this tea is so highly valued. 
 
First of all, today there are only 86 existing plantations of Darjeeling with a total area of about 19.000 hectare. Annual production on average is 11-12 thousand tons. This is about 1% of the total cultivated tea in India. It should be be noted that it would be impossible to obtain the taste qualities if Darjeeling if cultivated outside this region, therefore, making it an exclusive beverage. 
 
The labor on plantations is very tedious and demanding, the normal requires a production force of  about 52 thousand people that are constantly engaged. While in the tea harvesting season, which lasts from March to November, an additional 15 thousand workers are hired. More than 60% of workers in the tea gardens are women.
 
The collection of tea leaves takes place 4 times per year. The first harvest is the so-called Easter (March-May) begins immediately after the winter lull. Leaves collected at this time are light-green color. The characteristics of a good First Flush Darjeeling are a lively fresh, delightful flowery aroma and a honey color infusion. The connoisseurs of Darjeeling tea compare the first collection to tasteful green grapes "muscatel." Perhaps, that is why Darjeeling is called “champagne of teas”. Tea mixture of the first collection is very highly regarded by experts; it consists only of the upper leaves and buds that give this tea such exquisite taste. First Flush Darjeeling is sold at auctions, and prices are several times higher than the subsequent harvest from the same plantation.
 
The second collection takes place during the months of a May - June. Tea leaves collected during this period have a reddish color. Infusion is softer, intense, featuring a bright amber color. Because this tea is collected in the last month of spring and early summer, it has a light fruity aroma and a peculiar aftertaste. Darjeeling from the second collection, also called "In-Between", is considered a tea of high quality and is recommended as an afternoon tea. The leaves and the infusion are already turning darker and the diversity of the flavors varies from full-bodied to slightly aromatic. The "In-Between" is often used as a profitable blend, due to the high demand, the prices are not as cheap.
 
The summer collection takes place from June - July. During this period, the properties of the tea leaves are changing, along with the nature of the infusion. It becomes more robust, but it retains all the traditional characteristics of Darjeeling. The taste is a full-bodied, with a distinctive nutmeg note. The third collection is no less interesting and appreciated by connoisseurs, sometimes higher than the first crop.
 
The last collection, "Autumnal", is October - November. The infusion obtained from the leaves of the autumn collection, has a unique characteristic, the leaves are a light-copper color and has a somewhat milder taste. 
 
All this together ensures the highest quality of the famous Darjeeling. Because of its exclusivity and small production volumes, forgery of this tea was very popular. It is a big problem for world trade, the number of Darjeeling sold each year is more than 45 thousand tons, despite the fact that its official production is only about 11-12 thousand tons. The falsification and blending of tea has led to a drop in prices for real Darjeeling, resulting in considerable losses for the Indian economy. To prevent further tampering, the Tea Board of India jointly with the Darjeeling Tea Association have agreed that only 86 tea plantations, with special certificates, will be entitled to call their tea "Darjeeling".

Tea: The Essence Of The Fragrance

by Steven Popec 29. April 2010 20:37

The fragrance of tea depends on the essential oils and tar substances that are contained in plants. Essential oils are complex mixture of substances that belong to the most diverse class of compounds which are soluble in organic solvents and possessing the ability to escape from water vapor. Overall the total content of essential oil is minimal; it is determined by only hundredths of a percent. For example, aromatic black tea contains about 0.02% of oil. Pure essential oil of fresh tea leaf is a green color with a strong fragrance of fresh greens. In the technological processing of tea leaf occurs the formation of a new aromatic substances that contribute to the specific flavor of the finished product. Thus, the composition of essential oil of green plants is different from the finished black tea. The substances that make up the oils can be divided into 4 main classes of compounds: acids, carbonyl compounds, alcohols and phenols. These volatile compounds found in tea are trace amounts - 0.01% of dry matter, but their role in the establishment of the tea flavor is tremendous. 
 
Some parts of the plant contain different amounts of volatile compounds, which, in turn, differ in their compositions. The maximum concentration of essential oil found in the tender stems and leaves. The top leaf with the growing bud and two next leaves are equivalent to the content of essential oil. Further down the stem, as general coarsening occurs, oil content decreases. Which explains why the top three leaves are the most vaulable for high quality tea. 
 
In the formation of the aroma of tea, the main role is played by aromatic aldehydes (Organic compound that has OH-group in its structure. They are used in organic synthesis as fragrances). In the composition of essential tea oils are vanilla, lavender, cinnamon aldehydes, etc. During the processing of tea leaves into black tea, the various fractions of volatile compounds undergo significant changes. The total content of these compounds increases most radically in the early stages of rolling. In the process of withering the relative content of components with higher boiling point reduces and low-boiling point, on the contrary, increases. 
 
Along with essential oils important role in creating a tea aroma played by various resinous substances - carriers of flavor. They are in a close chemical relation with essential oils and are a complex mixture of different classes of organic compounds. 
 
The content of tarry substances in tea leaves ranges on average from 3% to 6%. These substances are separated by several fractions, the most valuable of which is a neutral faction. It has a pleasant sweet floral aroma. In the process of technological treatment , the amount of this fraction in tea leaves increases by 40%. 
 
During the processing of tea leaves, the content of resinous substances decreases, indicating the result of oxidation. I.e. ratio: fresh leaves – 3.48%, withered leaves – 3.27%, after two hours of curling – 2.92%, semi-finished product – 2.35%. 
 
Through fragrance of tea, all the deficiencies that have arisen as a result of violations of technological regimens or improper storage of products, can easily be found. Disadvantages may include: acidity, mustiness, smell of the green, smoke and other uncharacteristic for tea scents. Most difficult to improve defect is acidity, which results in a violation of the fermentation process. Since in the processing of tea leaves, especially during the fermentation, occurs a reduction of Tannin. Therefore, the tea produced in violation of this process turns out with a bitter flavor and pale color of infusion. The cause of the smell of greenery is an infringement of withering, rolling, and fermentation. Such a tea has a mild flavor that the brew is a greenish color in the cup with a greenish ring on the surface and instead of the characteristic astringent taste; this product has a bitter taste. If there is excessive moisture in semi-finished product (more than 7.5%) tea is aging much faster. For extended storage. it gets the smell of dampness and can come in unsuitable conditions for consumption. 
 
In addition, it is worth noting that different varieties of tea, as well as different ways of brewing, have an imprint on the final quality of the drink

The Mystery Of Oolong

by Steven Popec 9. April 2010 12:25

Oolong

Chinese Wū long or Oolong is a type of tea located between green and black in the Chinese classification. In other words, Oolong is half-fermented tea. Oxidation ranges from 20% to 40%, and the most characteristic feature of this tea is that the leaves are fermented unevenly. Along the edges of the tea leaf fermentation can be quite astringent, almost like black tea with well pronounced reddish rim around a leaf but in the center of leaf fermentation, is very weak, close to green teas. As a result, Oolongs have a wonderful aroma and taste that combines the freshness of green tea and tartness of black tea.

Oolong combines the best qualities of both green and black teas. Some highly fermented Oolongs give a fairly dark brown-reddish infusion. However, such Oolongs constitute only a small share of the vast diversity of this type of tea. Basic and famous Oolongs have a gentle light yellowish or greenish tinge honey extract. By appearance of the infusion, they are closer to green teas and by taste - to black teas. A good Oolong is both refreshing and delicious with no trace of bitterness and stronger aroma than any green or black teas. Oolong is a well known type of Chinese tea used in ceremonies. A widely-used ceremonial method of brewing Oolongs in Taiwan and China is called Gongfu Cha. For a complete appreciation of the taste of this tea, tea pairing is recommended: tea bowl and snifter cup used to appreciate the tea's aroma. Tea poured into a snifter cup and a drinking bowl is placed upside down over the top of the snifter cup. Then the two are inverted so that the snifter cup is upside down in the drinking bowl. The final stage is when the snifter cup is lifted and the tea is released into the drinking bowl. After all this manipulations, tea drinkers can respectfully receive the aroma and then enjoy the taste.
 
There are two main types of Oolong that are grown and harvested in China and Taiwan, the mainland and island tea. The next classification is the type of traditional treatment and characteristics of climate and soil. Oolongs grow high in the mountains, shrouded in fog, on the poor stony soils. The quality of tea depends on the orientation of the slope, the number of fogs during the growth and professionalism of collectors, who manually collect and sort out the tea leaves in difficult mountain conditions.  
 
Oolong often resembles the form of twisted lumps consisting of strongly folded and compressed whole leaves. When touched, the lumps are elastic and dense. Fresh tea should be slightly shiny and have a strong fragrant. During the brewing process, the tea leaves unfold, expend and consume the entire volume of the teapot when steeped 2-3 times. Usually, Oolong brewed with water temperature of 176-194º F for 3-4 minutes. A teapot 150 ml takes about one heaped teaspoon. Expensive Oolongs can withstand multiple infusions up to 20-25 times. The fragrance of tea can vary from delicate peach tones to astringent walnut, with a corresponding color change of infusions darker with each subsequent brewing. There are varieties of oolong that color does not change and remains yellow-green, while others, originally given infusions of intense color give a pale infusion each subsequent brewing.

Oolong tea is the most diverse among Chinese teas in terms of taste and appearance . Oolong is tea-perfection conceived by Heaven and Earth. 

Speciality Tea Leader ESP Emporium Adds Premium Teas to Facebook, Enabling Fans to Browse Directly Via Shop Tab

by Steven Popec 6. April 2010 07:52

Addition of Shop Tab enables fans of ESP Emporium to browse through an extensive selection of popular teas directly from their Facebook fan page. Once fans have selected the tea they wish to purchase, they are directed to the ESP Emporium website to securely complete the transaction.
 
Carol Stream, IL – April 06, 2010 – Loose tea experts ESP Emporium have announced the recent addition of the “Shop Tab” to their Facebook fan page, which allows users to browse through over 180 different products including a wide  variety of specialty teas, tea-themed gift sets, sampler packs and other tea-related offerings, without having to leave the Facebook site. Once a product has been selected, users are then directed to the ESP Emporium website where they can complete the purchase as they normally would, in a secure online environment.

Loose Leaf Teas

“Since our first Facebook promotion began last month, our fan base has nearly doubled and several of our customers have mentioned how convenient it would be if users were able to browse through some of the tea we offer while visiting our Facebook page, as opposed to having to open a separate browser window or leave the Facebook website in order to do so” said Elena Popec, co-owner of ESP Emporium. “We’ve received very strong and positive feedback about the social gathering that Facebook helps to create around our slection of premium teas, so it makes a great deal of sense to infuse our broad product offering into our Facebook community”.

In February, 2010, ESP Emporium launched a promotion that offered a chance to win a three-month subscription to their “Tea of the Month” club, simply for becoming a fan of the ESP Emporium Facebook page. As more users become fans of their Facebook page (in 5000 fan increments), subsequent random drawings will be held, until August 31, 2010.

As well as updates and insights, customers who follow ESP Emporium on Facebook will also have access to random rewards such as incentives, promotions and discounts towards their next purchases of specialty teas or tea-related products. 

For more information about this announcement or ESP Emporium’s Facebook page, please visit their website (www.ESPEmporium.com), or contact Steve Popec at 1-866-810-1818.

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About ESP Emporium
ESP Emporium is a flourishing tea company offering an assortment of premium loose teas and tea-related accessories in the USA. Grown globally, their tea selection includes black teas, green teas, half fermented teas, flavored teas, fruit tea blends, Rooibos tea , herbal teas and more.

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