Tea Merchants ESP Emporium Offer Their New Twitter Followers Loyalty Discounts

by Press Release 19. February 2010 07:23

Loose tea merchants ESP Emporium are encouraging tea lovers to follow them on Twitter, by offering a five dollar incentive for users who sign up to receive their "tweets". The limited time promotion requires users to simply become a follower (http://twitter.com/ESPemporium), then claim their five dollar reward by visiting ESPemporium.com and entering their Twitter username. Followers will also be kept up to date on 'what's happening at ESPemporium, including new product offerings, prices and promotions.

Chicago, IL (Vocus/PRWEB ) January 26, 2010 -- ESP Emporium, purveyors of specialty and loose leaf teas, recently announced a limited time promotion which promises customers a $5 online discount towards their next purchase, as an incentive for following them on popular social media site Twitter.

“We are very passionate about providing not only delicious, high quality teas, but also information and observations that our customers might find interesting and useful”, said Steve Popec, co-owner of ESP Emporium. “Having a true appreciation for tea as a beverage as well as an experience, we are always looking for ways to share our love of the different types and flavors of tea that we sell. Given how easy Twitter makes it to keep up with other peoples’ insights, we felt that this was a terrific way to engage our customers by sharing our expertise while making it very simple for them to contact us directly”.
“One of the beautiful things about tea is that in many ways it is a 'blending' of both taste and culture” said Popec. "Being able to share our thoughts on tea with our customers and hear their feedback about the different types of tea we sell, helps us to make sure that their experience is unique and fulfilling”.

As well as updates and insights, customers who follow ESP Emporium on Twitter will also have access to random rewards such as incentives, promotions and discounts towards future tea purchases.

For more information about this announcement, please visit www.ESPemporium.com, or contact Steve Popec at 1-866-810-1818

About ESP Emporium
ESP Emporium is a flourishing tea company offering an assortment of premium loose teas and tea-related accessories in the USA. Grown globally, their tea selection includes black teas, green teas, half fermented teas, flavored teas, fruit tea blends, Rooibos tea , herbal teas and more.

9 Tea Busting Myths, the truth is revealed

by Elena Popec 18. February 2010 21:29

Every morning begins about the same for millions of families in the world, with a refreshing cup of tea: black, green, white, herbal, fruit, flavored. We partake our favorite drink mostly out of habit rather than consciously.

Scientists have calculated that a person drinks at least 51oz of fluid in one day, one third of this is tea. In each country people drink it in their own way: one is with butter and salt, some like it with milk, others prefer it by making extraordinary "bouquet", adding in tea herbs, fruits or flowers. We have collected the most common myths about tea, so we can confirm or refute the controversial debate.


Myth #1. Tea has a tonic effect on the body, so it is better to drink in the morning.

True. Tea contains caffeine which has an activating effect on the cardiovascular system, so it should be drunk in the morning or afternoon. By the way, caffeine content in green tea is less than in black tea or coffee. Therefore, if you want to cheer up, do not drink gallons of coffee,  better brew a cup of aromatic and healthy green tea.

Myth #2. Tea with milk is harmful.


False. However, when milk is added, the chemical composition of tea is changing since the casein in milk binds the antioxidants. Tea becomes less tonic, and has less effect on blood vessels (the fact that the composition of tea includes vitamin P as well as other substances that strengthen the vascular wall). On another hand, tea with milk takes toxins out and works as a diuretic.

By the way, according to some narrations, the tradition of drinking tea with milk originated from the British. Due to the fact that the finest porcelain cups sometimes did not withstand boiling water and cracked. Therefore, the British began to dilute the tea with milk.


Myth #3. Loose leaf tea is better than tea bags.

True. Usually, contents of tea bags are known as fanning’s or dust, everything that is broken and crumbled. Tea bags are not necessarily cheaper than loose leaf tea, you pay for the packaging material and the process. Loose teas have more variants which can be brewed differently and it can be blended at your desired taste level. Tea bags, on the other hand, are pre-blended for a specific flavor. Loose teas can give you the purest of flavors for each variety, blended for your own preferences.  Tea brewed from tea bags is not harmful - just useless. There is simply no better alternative than loose tea,  it just tastes better. So, if you truly want to experience a heavenly cup of your favorite tea, then loose leaves are the way to go. Check out this great independent article titled, “For the love of tea!”. 


Myth #4. You cannot drink green or black tea in large quantities because it affects functions of the body.


Everything is good in moderation. Generally, there are no substances in tea that could harm the body. Three to four cups of tea per day will give you a total of 320 mg of polyphenols. People with kidney disorders, stomach ulcers, anxiety should not drink caffeinated tea. Pregnant and breastfeeding women should also avoid caffeinated drinks. There are a lot of healthy alternatives: Rooibos, Mate, Herbal blends, Fruit blends.


Myth #5. Herbal tea can be an assistant in the treatment of certain diseases.

True. Herbal tea cannot be used as medication but as an aid to help the drugs treatment is acceptable. However, herbs contain active substances that can trigger side effects and interact with other herbs, supplements, or medications. For these reasons, people should take herbs with care, under the supervision of a practitioner knowledgeable in the field of botanical medicine. For therapeutic purposes or maintain immunity, herbal infusion should be brewed separately and should not be abused.


Myth #6. Coffee and tea have the same amount of caffeine.


No. Dry tea leaves contain more caffeine than coffee beans. However, in a single serving cup of prepared coffee contains significantly more caffeine than a cup of tea due to difference in amount used to prepare a cup of tea. Don’t forget that certain types of tea can undergo a second infusion that will have even less caffeine. According to eHow.com, you can see for yourself that black tea, which is considered to have the highest levels of caffeine, is 50% less than coffee.
 

Myth #7. Hibiscus or Karkade decreases blood pressure.


True. Drinking Hibiscus tea effectively lowers blood pressure and reduces high cholesterol levels. Hibiscus is a main component of many Fruit and Herbal tea blends. Teas that contains Hibiscus, is caffeine free and rich in Vitamin C, which has a pleasant fragrance and vibrant red color.


Myth #8. Tea should be strong.


Partly true. Of course, the stronger the tea, the stronger its components and the higher the tannin content. Excessive amount of tannin over time may prevent the body from absorbing calcium if your diet is low in this nutrient, but the health benefits of tea are much greater than probable issues.  How strong the tea should depend on one’s preferences and suggestions from the tea company.


Myth #9. Tea has an antiseptic effect.

True. Tea actually contains antiseptic substance, but the concentration of these substances is very low, and with serious illnesses, they may be useless. It is better to seek assistance from a doctor and use the tea as an aid.

Loose Tea vs. Tea Bag

by Steven Popec 20. January 2010 06:34

The first thing that many people do in the morning is grab a tea bag for a quick cup of tea.  In contrast, true tea lovers brew their tea from loose leaves.  Those who are still using tea bags are not only missing out on superior taste, they are missing out on the health benefits of using loose leaf tea in every cup.

People who use tea bags often use it for convenience to enjoy at the office or even in the comfort of their home. However, loose leaf tea is far more superior when it comes to taste than tea bags because the tea leaves are not constrained by paper.

Another major drawback of tea bags is that it tends to stale faster than loose leaves because it has smaller particles.  Loose teas have more variants which can be brewed differently and it can be blended at your desired taste level. Tea bags, on the other hand, are pre-blended for a specific flavor. Loose teas can give you the purest of flavors for each variety, blended for your own preferences.

When it comes to brewing a nice warm pot of tea, there is a lot of argument over whether or not to use loose tea or a tea bag. Just about any tea expert will tell you that there is simply no better alternative than loose tea – as it just tastes better. So, if you truly want to experience a heavenly cup of your favorite tea, then loose leaves are the way to go.

Benefits of Using Loose Leaf Tea

Another reason why loose leaf tea is superior to tea bags is because you receive the “entire” leaf.  The leaves that are placed into tea bags are simply tea dust and particles left over after the picking and processing of tea leaves.  When you use a tea bag, you lack the essential oils that are present in loose leaves.  

Loose Leaf Tea is Cost Effective

Loose leaf teas can actually save you more money than tea bags.  When using a high-quality tea bag, it cost around 20 to 70 more for a tea bag. Brewing from quality loose leaves can cost around 5 cents per cup because it can be re-used up to 4 times before it loses flavor.

The Convenience of Using Loose Leaf Tea

Some people will argue that they don’t have time to brew loose leaves. There are several devices that you can use to save you time when preparing loose leaf teas. 

For example, you can use brewing baskets that can easily fit a tea pot or cup or pot to save time.

As you can see, the advantages of using loose leaf tea outweigh the any advantages of using a tea bag. So, try a cup of loose leaf tea today and discover its superior quality!

Copyright 2010 © ESP Emporium.com. All rights reserved.

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