ESP Emporium Promotion Offers Facebook Fans a Chance to Win Specialty Teas, as Well As Future Loyalty Rewards Eligibility

by Steven Popec 24. February 2010 15:39

New Promotion Encourages Customers to Become Fans of ESP Emporium on Facebook, Offers Fans a Chance to Win a Three-Month “Tea of the Month” Package

Chicago, IL – February 23, 2010ESP Emporium, purveyors of specialty and loose leaf teas have announced a new, limited time Facebook promotion that encourages friends and customers to join their social fan base.

Loose Leaf Tea

The promotion, which begins on March 1, 2010, offers Facebook users who become fans of ESP Emporium a chance to win a three-month membership to their very popular “Tea of the Month” club; each month, for three months, winners will receive 50 grams of two different varieties of specialty tea – (a total of 100 grams of tea).
 
“Tea is a very ‘social’ experience that is very much a part of North American cultures - much like the different types of social networks that have become so popular in recent years” said Steve Popec, co-owner of ESP Emporium. “Our customers must be noticing a trend at this point, with our Twitter promotion last month, and now an incentive to follow us on Facebook. We pride ourselves on offering specialty teas and products that reflect and complement the social aspects of our cultures, both internationally and within North America, and want to expand the social nature of our relationship with our customers”.


“Much of our decision to launch this promotion is based on the overwhelming interest we’ve seen in our ‘Send A Cup Of Tea’ application, which embraces the social elements of both Facebook and the variety of tea we offer, by allowing users to pass along a virtual cup of tea to their friends and family” said Popec. “Many of the promotions we’ll be running in the very near future will further involve Facebook, as it’s an easy way for us to reach out to our customers and fans, to foster the community that we feel our products have created”.

The Facebook Tea of the Month contest is limited to residents of the United States, and only the first 25,000 entrants/fans will be eligible. Current Facebook users who became “fans” of ESP Emporium’s Facebook page prior to the launch of the Tea of the Month contest will also be eligible to win. Winners will be drawn at random, each time a 5,000-fan milestone is reached. Once 25,000 entrants have become fans, monthly draws will be held until August, 31, 2010.

For more information about this announcement, please visit www.ESPemporium.com, or contact Steve Popec at 1-866-810-1818.

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About ESP Emporium
ESP Emporium is a flourishing tea company offering an assortment of premium loose teas and tea-related accessories in the USA. Grown globally, their tea selection includes black teas, green teas, half fermented teas, flavored teas, fruit tea blends, Rooibos tea, herbal teas and more.
 
About the ‘Send a Cup of Tea’ Facebook Application
The ‘Send a Cup of Tea’ Application enables Facebook users to select from 30 different blends of tea, which virtually represent the loose tea and specialty teas offered by ESP Emporium, which can be sent to users listed on their (users) Facebook friends list.

Tea Merchants ESP Emporium Offer Their New Twitter Followers Loyalty Discounts

by Press Release 19. February 2010 07:23

Loose tea merchants ESP Emporium are encouraging tea lovers to follow them on Twitter, by offering a five dollar incentive for users who sign up to receive their "tweets". The limited time promotion requires users to simply become a follower (http://twitter.com/ESPemporium), then claim their five dollar reward by visiting ESPemporium.com and entering their Twitter username. Followers will also be kept up to date on 'what's happening at ESPemporium, including new product offerings, prices and promotions.

Chicago, IL (Vocus/PRWEB ) January 26, 2010 -- ESP Emporium, purveyors of specialty and loose leaf teas, recently announced a limited time promotion which promises customers a $5 online discount towards their next purchase, as an incentive for following them on popular social media site Twitter.

“We are very passionate about providing not only delicious, high quality teas, but also information and observations that our customers might find interesting and useful”, said Steve Popec, co-owner of ESP Emporium. “Having a true appreciation for tea as a beverage as well as an experience, we are always looking for ways to share our love of the different types and flavors of tea that we sell. Given how easy Twitter makes it to keep up with other peoples’ insights, we felt that this was a terrific way to engage our customers by sharing our expertise while making it very simple for them to contact us directly”.
“One of the beautiful things about tea is that in many ways it is a 'blending' of both taste and culture” said Popec. "Being able to share our thoughts on tea with our customers and hear their feedback about the different types of tea we sell, helps us to make sure that their experience is unique and fulfilling”.

As well as updates and insights, customers who follow ESP Emporium on Twitter will also have access to random rewards such as incentives, promotions and discounts towards future tea purchases.

For more information about this announcement, please visit www.ESPemporium.com, or contact Steve Popec at 1-866-810-1818

About ESP Emporium
ESP Emporium is a flourishing tea company offering an assortment of premium loose teas and tea-related accessories in the USA. Grown globally, their tea selection includes black teas, green teas, half fermented teas, flavored teas, fruit tea blends, Rooibos tea , herbal teas and more.

The Wonderful health benefits of White Tea

by Elena Popec 16. February 2010 20:42

White tea is truly a pearl among the different varieties of tea. These teas are a specialty of the Chinese province Fujian. White tea is the most expensive, and this fact is not surprising because white tea is widely considered the most effective (health-giving). It contains a maximum amount of useful substances and vitamins, which are found in the other varieties of teas in smaller amounts due to fermentation process.

White tea is one of the rarest teas in the world: the buds are picked before they unfurl, which means the tea can only be plucked for a few weeks each spring only in the morning from 5 to 9 AM. White teas have a very strict procedure for the plucking and processing. The tea pickers are prohibited from eating spices, garlic, onions, and consuming alcohol, as well as other strong-fragrant foods in order not to contaminate the aroma of tea leaves. The unopened buds and two young leaves are plucked by handWhite Tea then withered to allow natural drying. White tea is minimally processed, therefore contains the higher level of antioxidants. The main difference of white tea is that it leaves are not broken or twisted, which is why tea looks a little sloppy. The fermentation of white tea is a natural way without the use of any special technological innovations. In fact, the process of drying of white tea is the only process where manufacturers can somehow affect the final product. That is why the drying process is approached with special care.

High-quality white tea leaves remain whole after the drying process despite the fact that they become distorted, the leaves maintain maximum integrity. Another characteristic feature of good white tea is the presence of small silver fibers on the leaves.

White tea requires very careful handling. If you already shelled out for expensive and good product, try to brew it so as to preserve the maximum benefit and enjoy this drink. For brewing white tea, use water at a temperature ranging from 176 to 194 degrees F, and steep it not longer than 2-3 minutes. If water used is too hot it will not allow the unique aroma of white tea to unfold. White tea should be stored in a tin box, so there is no access to different odors, since it instantly absorbs all extraneous scents. The brewed liquid has lightly amber color with a slight greenish tint. It is very transparent with thin unique floral, slightly herbal flavor.

There are few traditions and rules imposed to the consumption of white teas. The fact that subtle and delicate taste of white tea is fairly weak, tea drinkers should not enjoy white tea after spicy, salty or astringent foods, because of strong food aftertaste. Therefore, white tea should be drunk by itself.  For those who prefer to add a fruity accent to white tea, ESP Emporium offers an innovated White Grape Premium Tea blend. It is your turn to decide whether our choice was the correct one. Fresh juice from sun-ripened grapes,  red berries and the blue/violet color of blossoms, set on a bed of rich green (China Pai Mu Tan, China Cui Min), invite you to simply enjoy this excellent blend.

White teas, regardless of grade offer great benefits to our body. They are rich in antioxidants and slow down skin aging process, prevent the emergence of malignant tumors. White tea also has an antiviral effect, strengthens the cardiovascular system, and reduces the risk of developing rheumatoid arthritis.

 

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