ESP Emporium Promotion Offers Facebook Fans a Chance to Win Specialty Teas, as Well As Future Loyalty Rewards Eligibility

by Steven Popec 24. February 2010 15:39

New Promotion Encourages Customers to Become Fans of ESP Emporium on Facebook, Offers Fans a Chance to Win a Three-Month “Tea of the Month” Package

Chicago, IL – February 23, 2010ESP Emporium, purveyors of specialty and loose leaf teas have announced a new, limited time Facebook promotion that encourages friends and customers to join their social fan base.

Loose Leaf Tea

The promotion, which begins on March 1, 2010, offers Facebook users who become fans of ESP Emporium a chance to win a three-month membership to their very popular “Tea of the Month” club; each month, for three months, winners will receive 50 grams of two different varieties of specialty tea – (a total of 100 grams of tea).
 
“Tea is a very ‘social’ experience that is very much a part of North American cultures - much like the different types of social networks that have become so popular in recent years” said Steve Popec, co-owner of ESP Emporium. “Our customers must be noticing a trend at this point, with our Twitter promotion last month, and now an incentive to follow us on Facebook. We pride ourselves on offering specialty teas and products that reflect and complement the social aspects of our cultures, both internationally and within North America, and want to expand the social nature of our relationship with our customers”.


“Much of our decision to launch this promotion is based on the overwhelming interest we’ve seen in our ‘Send A Cup Of Tea’ application, which embraces the social elements of both Facebook and the variety of tea we offer, by allowing users to pass along a virtual cup of tea to their friends and family” said Popec. “Many of the promotions we’ll be running in the very near future will further involve Facebook, as it’s an easy way for us to reach out to our customers and fans, to foster the community that we feel our products have created”.

The Facebook Tea of the Month contest is limited to residents of the United States, and only the first 25,000 entrants/fans will be eligible. Current Facebook users who became “fans” of ESP Emporium’s Facebook page prior to the launch of the Tea of the Month contest will also be eligible to win. Winners will be drawn at random, each time a 5,000-fan milestone is reached. Once 25,000 entrants have become fans, monthly draws will be held until August, 31, 2010.

For more information about this announcement, please visit www.ESPemporium.com, or contact Steve Popec at 1-866-810-1818.

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About ESP Emporium
ESP Emporium is a flourishing tea company offering an assortment of premium loose teas and tea-related accessories in the USA. Grown globally, their tea selection includes black teas, green teas, half fermented teas, flavored teas, fruit tea blends, Rooibos tea, herbal teas and more.
 
About the ‘Send a Cup of Tea’ Facebook Application
The ‘Send a Cup of Tea’ Application enables Facebook users to select from 30 different blends of tea, which virtually represent the loose tea and specialty teas offered by ESP Emporium, which can be sent to users listed on their (users) Facebook friends list.

Rooibos, the perfect health alterative tea

by Steven Popec 15. February 2010 12:01

If you like experimenting with food and drinks and are very fond of tea, or if because of health conditions you are limited in the consumption of black tea and coffee, we recommend you to try Rooibos tea. There is still a lot of   controversy regarding its name. Yet it is wise to call this Rooibos or Rooibos tea, because is the closest in sound to Afrikaans - one of the languages, mainly spoken in Southern Africa. In translation, this word means "red bush". This product was popular in Southern Africa for generations and is now consumed all over the world.

Thanks to its healing properties Rooibos is also called the elixir of the Bushmen. This tea is made from young shoots that are cut, finely shredded, and then spread on a flat surface for about eight hours. During this time, Rooibos undergoes a process of natural fermentation that produces reddish -brown color and enhances the flavor. Then, the tea leaves subjected to final drying in a special machine, pasteurized and packaged. Un-oxidized green Rooibos is also produced by method similar to production of green tea, but due to more demanding production process is more expensive than red Rooibos. Good quality Rooibos can be determined by the uniformity and brightness of color. Tea should be light and crumbly, needles are long and even.

Rooibos tea can be excellently improved with most household decorations. For instance, mallow or sunflower blossoms are beautifully set off against the thin, rust-brown needle-like leaf.

Rooibos is becoming very popular in Western countries especially among health-conscious consumers due to its lack of caffeine and tannic acid. Rooibos is safe for people that suffer from high blood pressure. This tea is a healthy beverage choice for the kids. Rooibos contains a high level of antioxidants. Many experts believe that due to these properties Rooibos is quite possible to use even in baby food.

Generally, with regard to the process of brewing, Rooibos tea is completely unpretentious. Unlike many other exotic types of tea, Rooibos steeps with boiling water and drink is ready in 8-10 minutes after brewing. This tea does not become bitter when steeped longer, moreover, tea leaves can be steeped multiply times.

Rooibos Tea - it's just a real storehouse of vitamins (E, R, A, C) and other nutrients (copper, iron, calcium, zinc). Moreover, copper and vitamin C are responsible for the most effective absorption of iron in the human body. Rooibos tea is highly recommended to vegetarians. But of course you should not totally rely on Rooibos, if you want to fully satisfy the needs of your body's iron.

Some doctors advise to use Rooibos as an antidepressant. It assists well with nervous tension, fatigue and headaches, allergies and digestive disorders. Since it contained glucose, tea is not only a great thirst quencher, but also wonderful soother.

 

History Of Tea

by Steven Popec 8. February 2010 20:56

There is no place on Earth where you cannot find a love to tea and its history. This drink is second by popularity only after water. Homeland of Tea is South-West China and adjacent areas of Upper Burma and North Vietnam.
 
Interestingly, the word tea has come to East Europe through the Turkic languages from North Chinese “cha”, while the source of the name in Western Europe was the South Chinese “te”. There is no way to establish the exact time of appearance of the drink in different regions.
 
The first mention of tea dates back to ancient times. How wild tea was discovered, tell legends of China, India and Japan. One of them, there was tea in the time of creation of Heaven and Earth, it is associated with the name of Sovereign Sun Yan Di. On the other Southern Chinese emperor Chen Nung (III millennium BC) once tried the drink, which accidentally turned out to be tea leaves, accidentally fell into boiling water. The drink was so fragrant and delicious that the Emperor ordered to collect and preserve these leaves and issued a decree on the application of his nationwide.

Historical monuments confirm that tea was known in China in the Three Kingdoms period (220 - 280 years). The growing of tea as a culture plant refers to the year 350. Hindus believe that the tea bush was accidentally discovered by Prince Badhidharma while traveling to Southern China. According to Japanese legend, a tea bush grew in the place where prince Daruma’s eyelids fell after he cut them off, in order not to fall asleep during meditation. From this bush Daruma’s followers gathered leaves and made refreshing drink.
 
In 1763 a Swedish navigator brought the famous naturalist Charles Linneyu from China living tea bush. Scientist, being confident in the uniqueness of this plant, gave tea its name classification thea sineusis – Chinese tea. In the XIX century in the Indian province of Assam, Burma and Laos were discovered tea trees. Botanist had to admit that the tea has a different kind, which was given the title of thea assamica - Assamese tea.

Chinese philosophers said that tea is better than wine, because it can strengthen and invigorates the human soul.  It does not cause intoxication, it is better than water because tea does not transmit infection.
 
At first, tea was used only by rulers and clerics as curative drink, that eliminates fatigue, strengthens force and vision, or in the composition of ointments. The use tea as a drink in its homeland began in the 5th century. The value of tea was very high - emperors awarded their dignitary in the promotion. In the 6th century, tea was a favorite beverage of nobility, by in the 10th century, tea had become the national drink of China and, consequently, the subject of trade.
In Europe, tea was brought in the 16th – 18th centuries, by Portuguese and Dutch. Rooted in the Netherlands, the use of the drink has become a tradition of afternoon tea drinking, and spread across the Atlantic to New Amsterdam.

In 1664 merchants of the English East India Company brought as a gift to the King, two pounds of tea. The gift was accepted, the drink was appreciated, and a triumphal procession of tea began. At first as a luxury item available to the rich and the nobility, but much later - as the traditional drink of broad segments of society. Tea became available to citizens only in the late XVIII century, after reducing the tax on tea, but for most was still too expensive.
 
In 1793, Lord McCartney transported the seeds of Chinese tea to India in the Botanical Garden to explore and cultivate. India, whereas was the former colony of the British Empire, actively developing the production of tea. In 1860 it was sold for around 2 tons. The question of the rate of transport has arisen.
By boundless sea bear tea clipper - high-speed sailboats with valuable cargo. Tea race become a tradition with promise of winning trophy. Known as the case when three-clippers - "Ariel", "Taping", and "Serika" - were all synchronous distance 25,744 km in length and finished along the harbor.
 
In Java, Sumatra, Vietnam tea begin to grow in the first half of the 19th century, in the second half - in Africa and South America, in the early twentieth century - in northern Italy and southern Switzerland. At present, breeding of tea has developed in Australia.
 
The official history of tea in Russia started in 1638, when the Mongol ruler of the Altyn-Khan sent a gift of 72kg of a strange dry leaf to the king, Mikhail Fedorovich. The first acquaintance with tea happened much earlier in 1269 because of the Russian Diocese being located in Beijing.  Russian people visited China for a variety of reasons, Therefore they had exposed to way of life there and had been well aware of tea. Russian traders dealing with Chinese merchants were introduced to tea ceremonies by direct route from Beijing to Moscow. Tea came much later - in 1665, brought by ambassador Perfiliev. In the 1679 Russia develops the agreement with China regarding the permanent supply of tea. Until the end of 18th century, tea was sold mainly in Moscow. From Moscow, the fashion for tea began to spread throughout Russia.

In 1874, imported from Paris, the tea bush was planted in Nikitsky Botanical Garden in Crimea. However, the tea bush did not survived there. Then cuttings were brought to Georgia, where they acclimatized, well developed, and subsequently gave the seeds. Since then, Georgian tea was a delight not only in Georgia and Russia, but also in many other countries. In 1900, small estates have been cultivated in Azerbaijan. In 1936 in the Krasnodar region of Russia, they cultivated three teas, “Georgian”, “Azeri” and “Krasnodarsky”.

To date, the cultivation and production of tea, engaged in Argentina, Azerbaijan, Bangladesh, Vietnam, Georgia, India, Indonesia, Iran, Kenya, Malawi, Papua New Guinea, Tanzania, Turkey, Uganda, Sri Lanka, Japan, Australia. In doing so, they had been recognized by the major producers - China, Sri Lanka, India, Bangladesh, Vietnam, Indonesia, and Kenya. Lastly, in Europe (United Kingdom, Hungary, Germany, Netherlands, Poland, France) the widespread of tea packing companies developed as proprietary blenders of tea and tisanes.

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