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The History Of Tea From India

India Black Tea

Tea consumption in India has a long history, South Asians viewed tea as an herbal medicine rather than as a recreational beverage. Although commercially, tea is being cultivated in India is relatively recently - within the second half of the 19th century. However, in the foothills of the Himalayas in the north and north-eastern regions of country, tea trees grew before the arrival of the British. For centuries, tea has not been cultivated but only gathered from wild trees. There is a legend that British merchants transported a few tea bushes from China and planted them in the plains of India, by the time they occupied and colonized by Britain. From those few bushes, started a global cultivation of tea in India and Ceylon. It happened in the thirties of the 19th century when the British East India Company became concerned about the Chinese monopoly on tea that constituted most of its trade and supported the enormous consumption of tea in Great Britain. After the first successful experience in 1863, the British East India Company brought to India a large batch of germs and after 10 years of hard work, the tea plantations give the first crop. In 1870, over 90% of the tea consumed in Great Britain was still of Chinese origin but by 1900, this had dropped to 10%, largely replaced by tea grown in India and Ceylon. Success has created several companies, many of which still sell tea and are known throughout the world. India's success on the international market is mainly due to accommodating the special English taste for strong tea, adequate for chalky water.

High quality tea in India is growing on mountain slopes which are very steep (up to 70 degrees). Plantations are located on terraces which rings encircle the mountain slopes. These high quality grades of tea gather exclusively by women and only manually. The tea plucking process takes place usually at the break of dawn. Manufacturers are trying to make tea of the highest class, twisted leaf tea and no broken leaves.

There are two main areas of growth of Indian tea: Darjeeling and Assam. Important cultivation areas are, apart from Darjeeling and Assam:

Dooars - west of Assam, mainly production of CTC teas.

Nilgiri - South Indian tea district, fresh teas, similar to those of Sri Lanka

Sikkim - north east of Darjeeling, high-quality teas

Terrai - south of Darjeeling, similar to Darjeeling, somewhat more herb in taste.

India Tea Plantation

Today India is the second largest producer of quality black tea and the first one of the middle and low-grade "bulk" teas, CTC. A large portion of this "simple" tea stays in the country; locals are very fond of drinking tea (a modest 750 grams per person a year), it is quite different in Sri Lanka (Ceylon). Although these countries are close neighbors, the locals hardly drink tea, and the entire Ceylon crop is exported.  A small proportion of green teas are produced in India as well and mainly for Japan that buys simpler varieties to add them to their own production.

Assam is a tea district in Northern India across the Brahmaputra. It is the largest connected tea growing region in the world. The plateau with highly arable rainforest soil contains a lot of humidity due to the prevailing monsoon winds. The local climatic conditions, especially rainfall, create a greenhouse effect which positively affects the quality of tea leaf. Tea plants are cultivated in tea gardens on large cultivatable land of up to 1,000 hectares. There are about 2,000 plantations in Assam. Assam tea is generally heavy and spicy, dark in the cup. It is the main component of the classical English and East Frisian blends which are prepared for water with high chalk contents and are usually drunk with milk and sugar. Since the appearance of the young tea traders on the international market, especially from Africa, Assam was largely driven out of this market by the cheaper tea varieties.
 
Harvesting Periods

Mid April to Late May: First Flush. These qualities are of rather little economic significance for the European or US market. These teas are mostly aromatically fresh, light and of rather tart character. For this reason they do not meet the traditional Assam features.

Early June/Mid August: Second Flush. The second flush, harvested in June/August, before the large monsoon rain starts, is highly demanded. Assam teas from the second plucking period are of greater relevance in terms of quality and the export business. These qualities are often very “colored” in tips, with a pouring that is mostly very dark and has a typical strong, full-spicy and malty character.
 
The oldest tea gardens in Assam were founded in 1832-33 by English trade agencies. In 1839, the first Assam tea appeared in a London action. The Assam region is bordered by China, Bhutan, Burma and Bangladesh. Assam is one of the most beautiful places in the world and in all respects, is one of the best places for the cultivation of black tea.

Darjeeling is a region in the North-Eastern India, located at the southern slopes of the Himalaya Mountains. Darjeeling is the most famous tea region of India. Tea gardens are located at altitudes of up to 2,600 meters above sea level on an area of 20 thousand hectares and produce the most exquisite types in the world. Darjeeling borders with China and Bhutan. The special microclimate of the region is ideal for growing elite types of tea also called “champagne of tea”. Black Orthodox tea from Darjeeling (Indians pronounce the name with the accent on the second syllable) are considered one of the most delicate and fragrant teas in the world, competing with the best Chinese varieties and very often surpassing them. The unique taste of tea from Darjeeling is highly valued by tea lovers and experienced connoisseurs. The best tea grows in the coldest part of the terrain, at an altitude of 2,600 meters. The color of the infusion is deep burgundy with a green tint.
 
Harvesting Periods

March-May: First Flush is in March, as soon as the weather is good after the end of the vegetation break, the first soft leaves and buds of the first period are plucked. The characteristics of a good F.F. Darjeeling are a lively fresh, delightful flowery aroma and a honey color of the infusion. This tea is sold at auctions, and prices are several times higher than the subsequent charges from the same plantation.

May-June: In between crop – the qualified “trailer” of the first flush season does have a particular connection with the first touches of the second flush period. The leaves and the infusion are already turning darker and the diversity of the flavors varies from full-bodied to slightly aromatic. The In-between is often used as a profitable blend-quality. Due to the high demand, the prices are not as cheap.

June-July: Second Flush. The summer crop is the summit in a crop year. The tea leaves develop more aroma by the longer exposure to sun. The most important quality features of a classical S.F. tea are dark brown leafs with golden tips and the color of infusion is soft amber. Taste is full-bodied with a distinctive nutmeg note. The second collection is no less interesting and appreciated by connoisseurs, sometimes higher than the first crop.

October-November: Autumnal crop. After another period of rain in late summer and until the vegetation lull in November, fully aromatic but somewhat mild teas are plucked.

Nilgiri is one of the major tea regions of India, located in the south of the country, at the foot of the Blue Mountains. The tea gardens in Nilgiri are small compared to plantations in Assam. Tea in Nilgiri is cultivated on altitudes between 800-2,000 meters above the sea level. Tea plantations are surrounded by snow-covered mountains and luxuriant growing jungle. In 1840, the first tea seedlings had been planted, thanks to good climatic conditions, the seedlings became well acclimated and the basis for future plantations.
Nilgiri takes second place in India in volume of black tea production. Frequent monsoon rains, high average annual temperatures, allow the great cultivation of tea all year. Tea gathers unite in Nilgiri twice a year:  in spring (April-May) and second flush in autumn (September-December), the best being the spring collection. The Nilgiri tea is a main component of so-called English blend. The tea of these regions is full-bodied, with a bright infusion, mild taste and can be distinguished by a fresh citrus scent which is reminiscent of the Ceylon high-growns.

Black Tea

Most of the Indian tea is used for mixtures or blends. Different companies make a blend for a large consignment of tea, which is then packaged and sent to consumers. Naturally, the composition of blends from time to time changes, so there is a practice such as a sampling of tea. Similar to the in the selection of wine, tasting is needed prior to purchase of product in order to understand which tea is the best. There are companies (mostly British) that have their own tea testers in the tea factories located in India, whose main task is to monitor the quality and stability of tea taste, regardless of the crop. To do such, they select from several tea plantations and make trial blends, the best of them becomes a model for the party. There are four varieties of Indian tea that is sold unblended: Darjeeling, Assam, Nilgiri (also used in blends) and Sikkim. Sikkim Tea is a new variety introduced in late 1980, but has already won the position on the market of tea. This delicious and sweet tea is reminiscent to the taste of Darjeeling tea and Assamese tea aroma. One can say that it occupies an intermediate position between these two titans.

Black tea from India can be brewed in several ways. Brewing methods of tea depends on its type and grade. Chinese method: more loose leaf tea leaves and less time of brewing, English method: 1 tsp of tea leaves per 6oz cup and a long (3-5 minutes) brewing process, or Indian method: very strong tea infusion, hot milk and a lot of sugar. All three methods have their unique characteristics, and each way is good for its type of tea.  The Chinese way is suitable for any Indian tea, but best of all, it reveals aromas of delicate high grade tea varieties such as teas Darjeeling. The English method does not allow steeping the tea more than twice. If you prefer to drink tea, as it is loved in England, with milk or cream, then pour the cream into a cup prior to the tea slightly heated. Fine broken leaf grades are very popular in India, where English tradition of drinking tea with milk has spread in a transformed way. Brewing using the Indian style is a very intense brewing method. Tea leaves are steeped with hot milk, water and a lot of sugar. Then the infusion is poured from one tall glass into another to create the appearance of abundant foam. This very thick drink, with a nice color, can hardly be called tea; however, the Indians are very fond of it and consumed in large quantities. This method is also used to prepare a strong tea with milk and spices called Masala Chai. Some of the chai masala spice mixtures are still in current use are derived from Ayurvedic medical texts.

ESP Emporium
offers an amazing selection of black tea – the most popular drink in the world. Vast selection of high quality tea from India presents all the most magnificent types from Darjeeling and Assam, First and Second Flush, pure and blended. Worth to give it a try!

 

 

Fruit Tea, The Essence Of All Fruits

Fruit tea is a healthy, delicious and cheap alternative to all soft drinks and is available in many different flavors. Within recent decades, a fruit tea boom developed and now, most tea shops are carrying a large assortment of delicate fruit blends.  These teas have a great calming and restorative effect, contain no caffeine and can be consumed at any time of the day. The versatility of fruit tea blends took over a big population of consumers, including children and the elderly. Hot or Iced, fruit tea is a real treat!

Fruit Tea1

Typically, fruit teas are prepared on the basis of several components which include apple pieces, hibiscus blossoms and rose hips that characterize the body of the blend.  Two of the most popular award winning compositions of fruit teas, are based on citrus fruits and apple & cinnamon. All ingredients can be grouped in the following way: dried, freeze-dried, blossoms, peels, herbs, spices, powder and nuts.
 
What so special about a fruit tea? First of all, it should be noted that most fruits and leaves of fruit trees do not lose their beneficial properties in a dried form. Thus, fruit teas offer a great opportunity to get a complete set of vitamins and mineral substances in every cup of tea.  Freshly harvested, the raw fruits are frozen and freeze-dried in vacuum chambers. Hereby, the ice is directly turned into steam via a slow heating process and extracted from the cells. Form, color, size and consistency remain unchanged, and the opened cell structures allow a quick immersion in water. This process is especially favorable to all ingredients such as vitamins, minerals and aromas. No additives are used so that the outer appearance and a natural taste are optimally preserved. The fruit tastes are good as it was originally picked! Fruit tea blends are very refreshing and a good way to quench a thirst. Our recommendation is to start with Turkish Apple with Vitamin C. Pure freshness!

 

Exploring The Art Of Japanese Loose Leaf Green Tea

Over the long centuries of isolation from the rest of the world, in Japan appeared amazing things: ikebana, bonsai, origami, sumo, kabuki, mange and much more. It is logical to assume that in respect of Japan, tea is not so simple either.

Green Tea

Green tea is very popular drink in the world today, but the Japanese consume tea in quite a peculiar way, starting with the production of special teas and ending with particular traditions of tea drinking. Japanese tea ceremonies (Sado or also known as Chanoyu) cannot be described in gastronomical terms. This is an art of contemplation and meditation, a way to achieve harmony with the world and cognize knowledge of the laws of the universe. Even leaving aside the complexity of a Japanese tea ceremony, we can tell you a lot about the kinds of traditional Japanese teas and its consumption.

The first thing that catches the eye, when studying the varieties of Japanese teas, is that they are all green and non-fermented. There are not that many types of Japanese traditional teas and they are all very unique. Their individual characteristics are not similar against each other, nor anything else in the world. The names of Japanese teas are fascinating: Matcha, Sencha, Genmaicha, Gyokuro, Hojicha, Bancha, Usucha, Kamairicha, Kabusecha, Tamaryokucha and Kukicha. Most of these products cannot be found on the shelves of tea shops outside of Japan. The most popular exception is Sencha and Bancha - the easiest tea to prepare with traditional green tea taste.

Sencha literally means “roasted tea”, a basic Japanese tea and the basis of which many other varieties of Japanese teas are developed. In fact, Sencha is a plain green tea that does not require special knowledge and skills to prepare. Most Japanese green teas are steamed at first to prevent oxidation, then rolled, shaped, dried and finally fired to preserve and add flavor. All lovers of green tea will admire its lightly grassy note. As any tea, Sencha could be a high quality and poor, we should not draw any conclusions about this tea when tasting Sencha of incomprehensible production. Good quality Sencha consists of a flat and long delicate tea leaves with distinctive fragrant of fresh green grass. Even high-graded Sencha contains a large amount of powder or tea dust. When brewed, Sencha gives a very bright infusion with a lively green color, traditionally served in transparent or white cups. The aroma and taste of Sencha are soft, both fresh and slightly sweet and velvety. Sencha tea infusion includes a large amounts of caffeine, vitamins C and B2. This tea invigorates the mind and body.

Preparing Sencha is a simple process, even thou the first attempt may fail, don’t be discouraged: warm teapot, put tea leaves in, cover with water remembering that water should not be boiling, and steep for a while ... However, it is impossible to give universal recommendations about the amount of dry tea leaves, water temperature and time of infusion, since the quality of tea and water are always different. Made with hard water tea is not as good because of its active substances that cannot dissolve fully. For green teas (all teas in general) there is a tip: the more delicate tea and softer water, the lower the water temperature should be and less time of infusion. Sencha tea leaves must not steep longer than 2-3 minutes. This means that the entire teapot tea should be poured into cups or into a separate container no later than in 3 minutes. If over steeped, the tea will be bitter, if under steeped the taste will be watery.  Sencha is the only Japanese tea that almost does not change the taste and aroma in the second and subsequent brewing. Other Japanese teas are inconceivable to brew a few times without losing the taste. The first of each new brewing is recommended to take one heaping tea spoon per 6oz serving of tea and infuse for 2 to 3 minutes. If the taste and aroma seem to be weak, hold the second brew a little longer, but next time increase the amount of tea. An indicator of properly brewed Sencha is bubbly foam. If not, that means that the water is too hot, cold, hard or the tea leaves are not the best quality.

Tea Gyokuro (also known as "precious dew" or "jade drops") is a higher grade expensive tea, which is cultivated in a special way. Gyokuro is different from Sencha because it grows under the shade for about two weeks prior to the harvesting period that aims to reduce amount of Catechin in leaves, therefore the bitterness in tea infusion. This fine tea is very rich in aromatic oils, vitamins, minerals, caffeine and other useful and pleasant elements. Splendid Gyokuro is also called "King of tea" and "Tea of genius" because it cheers up (raises) the spirit and stimulates the thinking. The taste and aroma of Gyokuro is similar to Sencha but with light almost imperceptible nuances. Color of dry tea leaves vary from bright green to golden-brown depending on the terrain and weather during the growth and harvest. Tea merchants will recommend a unique method of brewing for Gyokuro which differs from any other tea brewing techniques. Gyokuro tea leaves are typically steeped at low temperature 150 to 165 F for 1 to 2 minutes. Since the temperature of water is low, pre-heating the pot and cups in order to maintain the warmth of tea would be recommended as well. If the water used is too hot, it will destroy the magnificence of taste and aroma.

Matcha is a fine-powder with the consistency resembling talc green tea used in Japanese tea ceremonies and cooking. Matcha is the most difficult Japanese tea to prepare according to traditional techniques and requires specific skills. It was invented in China in the tenth century and was introduced to Japan only in the twelfth century. Being forgotten at home, powdered tea has become a cultural asset of Japan. Matcha is made from Tencha that has very similar cultivation process to Gyokuro. The process of covering tea bushes from direct sun light before harvesting enriches the tea leaves of amino acids and makes it sweeter. Gathered and processed tea lives with removed stems and veins undergo grinding procedure by millstones.  Matcha  is a premium quality and has a sweet taste with a deep flavor.

Matcha

During a Japanese tea ceremony, Matcha powder frothes up into a foam with bamboo whisk and a small amount of water. The advantage of this type of tea is the fact that all substances contained in tea leaves are delivered into the human body completely - in the form of an opaque beverage. Matcha is a concentrate of tea leafs. The taste of this tea is very fresh, but slightly bitter. Matcha can be combined with other types of tea adding freshness to taste and aroma. Lower quality grades of Matcha can be added to various dishes of rice, noodles and tempura to chocolate, ice-cream and traditional Japanese sweets.

Tamaryokucha is a high-quality Japanese green tea. To make it, tea leaves are steamed or fried. Tamaryokucha is rich in vitamins and contains little caffeine. This tea has a berry-like flavor with an almond aftertaste and citrus-grassy distinctive aroma.

Genmaicha is a combination of Sencha with roasted brown rice. This mixture gives a turbid light brown color of infusion and well pronounced rice flavor with hints of sunflower seeds and fish. Taste-wise, Genmaicha resembles soup, after the tea is drunk, you can eat the rice. This drink-dish is a great alternative to dinner or lunch for those who are on a diet. Japanese drink Genmaicha to subside the feeling of hunger without burdening the stomach. This tea contains a large amount of vitamin B1 and a small amount of caffeine.

Hojicha is a roasted tea that is set apart from other Japanese teas. This tea is made from Sencha which is roasted in a porcelain pot over charcoal at high temperature. Tea leaves of Hojicha tea ate brown and shiny with a dominating roasted flavor. Hojicha steeps by conventional infusion for less than a minute. Color of the infusions resembles weakly brewed black tea. Hojicha does not have subtle nuances of aroma and taste. This is a simple tea to quench the thirst or drink during the meal. Because of the process of roasting Hojicha, the amount of caffeine decreases, this tea can be served after the evening meal and/or before going to sleep.

Other Japanese green teas that are characterized as low quality Sencha are Bancha and Kukicha. These uncomplicated teas are made from big crude leaves, stems, stalks and twigs. These types of Japanese teas are collected at the end of the season and are considered as lower grade. Bancha and Kukicha are the simplest and cheapest of Japanese teas and are used for daily consumption of liquid for Macrobiotic Diet, the dietary regimen that is based primarily on grains and plants.  This macrobiotic way of eating is very popular in Japan. There are twenty two grades of Bancha. Kukicha can be added to juice for children’s consumption.

 

Pu-Erh Is The Perfect Remedy For Living A Healthy Lifestyle

Pu-Erh is a tea of emperors and commanders. In ancient times, soldiers were drinking Pu-Erh before battling to gather strength, find resoluteness and have confidence in victory. Today, this tea is popular among business people. Pu-Erh helps to concentrate on making important decisions and preparing for crucial meetings and lengthy negotiations. Pu-Erh assists to live an active, varied life. You can dance all night in the club and in the morning, appear in the office fresh and rested after an extraordinary cup of tea.

Pu-Erh

Pu-Erh grows in the Province Yunnan, the most southwestern province in China where more than a thousand years, tea is produced. Yunnan is the country of fog, mild sun and tea trees.Today, in an era of civilization and mechanisms, the best Pu-Erh is still being handcrafted by people that possess a special inner sense, processing an understanding of tea, they know the time when Pu-Erh becomes Pu-Erh and pass on their knowledge from generation to generation. In order to obtain a deep color infusions, strong mild taste and long-lasting fragrance, this tea is aged for several years in special conditions. Pu-Erh is the only kind of tea that gets better with time. The optimal storage time for different kinds of Pu-Erh is from 10 to 30 years. A collection of aged Pu-Erh can be appraised higher than the collection of vintage wines.

The beauty of Pu-Erh is not only in its unusual taste and aroma. Despite the fact that this tea contains a small amount of caffeine, it invigorates and improves the efficiency better than coffee. This is the best drink for the morning, but is not recommended for the evening. High-quality and properly brewed Pu-Erh is very beneficial for one’s health. It helps digestion, normalizes metabolism, lowers high blood pressure, reduces cholesterol, improves skin condition, reduces the risk of cancer, removes toxins and facilitates the alcohol withdrawal syndrome or overeating. Pu-Erh is the only tea that may inhibit the growth of peptic ulcers. Regular consumption of Pu-Erh contributes to weight loss and rejuvenates the body. It would be better to say that Pu-Erh helps to maintain the body to be the way it should be.

As all types of tea, Pu-Erh is made from the leaves of the plant Camellia Sinensis. Top grade Pu-Erh obtained from the leaves collected from tea trees, not tea bushes. The older the tree, the more exquisite Pu-Erh brewed from its leaves. In the Pu-Erh county of Chinese province Yunnan which gave the name of this group of teas, grow some of the trees that are about a thousand years old. Pu-Erh made out of leaves from such trees is valued particularly high. In the forests of Burma, Vietnam, Laos and eastern India, found wild tea trees yielding a smaller amount but not less valuable harvest. The leaves of wild trees are gentler with a refreshing "menthol" aftertaste. They do not tolerate rough handling. From the leaves of wild trees the only loose leaf (not pressed) Pu-Erh is obtained.

For the production of Pu-Erh, green tea leaves are used. After gathering, they are dried in the sun, roasted and kept for several months. After the drying process, the leaves are pressed, which produces a "raw" or "green Pu-Erh”, similar to the properties of green tea. This Pu-Erh does not have a delicate aroma and exquisite taste, but is simple to prepare and inexpensive. In China, this tea is not considered a real Pu-Erh and called Mao-cha (coarse tea). This tea has been popular among nomads and Tibetan monks.

To get a "mature Pu-Erh", the dried leaves are subjected to a secondary drying and post-fermentation, using modern accelerated technology to produce the mature Pu-Erh. The leaves are sprayed with water, collected in heaps or placed in rooms with high humidity with the help of microorganisms, a process called fermentation takes place. The higher the humidity, the faster the fermentation process, but the aroma and taste of tea leaves is much to be desired. In addition, excessive moisture leads to mold development.

By traditional technology, Pu-Erh is aged in dry areas. In the province of Yunnan many factories and private facilities are located where the Pu-Erh is produced by using old recipes. Different bacteria cultures and different organizations of the fermentation process have a major impact on the taste, aroma and healing properties of Pu-Erh. The period of fermentation for high quality Pu-Erh lasts at least 6 months. With the growing popularity, Pu-Erh prepared by traditional technology is becoming increasingly difficult because more and more manufacturers use a quick simplified method of fermentation.

The last stage of preparation of Pu-Erh is pressing. Tea is lightly steamed to soften and skillfully pressed into the desired shape (brick, pancake, rectangular blocks, bird nests, mushrooms or melons) then dried and wrapped in cloth. Bricks and pancakes of pressed Pu-Erh can weigh from 100g to 5kg. Pressed in a flat square, Pu-Erh is suitable material for the creation of embedded pictures, but “bird nests” which are designed for one portion, are more practical for a busy lifestyle.

When buying Pu-Erh, one should pay attention to its fragrance and structure of the pressed leaves. Good quality Pu-Erh tea is characterized by a pronounced aroma of dried fruits with earthy notes. The smell of mold is an indicator of improper storage.  If there is an opportunity to taste Pu-Erh before buying, evaluate the color of the infusion and depth of flavor.  Also pay attention to the leaves remaining after brewing. Well-preserved whole leaves are an indicator of high quality Pu-Erh. A Quality loose leaf Pu-Erh usually has a delicate fragrant and pale color. loose leaf Pu-Erh can be appreciated only by experienced tea drinkers (connoisseurs).

Preparation of Pu-Erh

Tea Pot

Since Pu-erh has a very strong flavor and rich color; it is not recommended to brew this tea in clay teapots. Clay absorbs all smells and any other tea brewed in the same teapot will taste similar to Pu-Erh. The rich color of this tea will look good in a glass or porcelain cup. Quality Pu-Erh can be steeped a lot of times, therefore use a small teapot and small bowls. To maximize the healing effects of Pu-Erh, it should be  drank without sugar and other sweets. A small amount of dried fruits or dark chocolate is quite acceptable.                                                                        

One “bird nest” or “mini tuocha” is good for multiple infusions. To "revive" and clean tea, pour some hot water; let it sit for 1 minute, and then drain the brew. This act will clear and warm the tea because the Pu-Erh has been waiting to meet you for several years, so allow its strong and earthy flavor to unfold softly. The first brew of Pu-Erh should be steeped up to 45 seconds, and then subsequent brewing time should be increased. This tea is an excellent representative of Chinese teas that surprise consumers with the originality and complexity of flavor bouquet.


Boiling is an old method of preparing pressed teas. The most spectacular brewing of Pu-Erh is in a glass teapot when the stages of heating water and the behavior of tea leaves can be observed. When brewing Pu-Erh, the process is very important not to miss the stage called “crab eye”, when small bubbles start rising from the bottom of the kettle. At this stage, 1-2 cups of water should be poured out of teapot and then poured back, this stage is called "noise in the pines"  - the muffled sound prior to boiling. Thus, the water becomes rejuvenated and is ready to accept the tea. Pre-soaked in cold water, the Pu-Erh is introduced to the water prior to boiling. At the first stage of boiling - "string of pearls”, the teapot is removed from the fire and set aside for 30-60 seconds. The boiling process for this type of tea requires experience because of the excessive brewing time which makes the Pu-Erh infusion turbid, bitter and unpalatable. Another disadvantage of this method is that it is not economical. Boiled tea cannot be brewed again.

 

ESP Emporium Promotion Offers Facebook Fans a Chance to Win Specialty Teas, as Well As Future Loyalty Rewards Eligibility

New Promotion Encourages Customers to Become Fans of ESP Emporium on Facebook, Offers Fans a Chance to Win a Three-Month “Tea of the Month” Package

Chicago, IL – February 23, 2010ESP Emporium, purveyors of specialty and loose leaf teas have announced a new, limited time Facebook promotion that encourages friends and customers to join their social fan base.

Loose Leaf Tea

The promotion, which begins on March 1, 2010, offers Facebook users who become fans of ESP Emporium a chance to win a three-month membership to their very popular “Tea of the Month” club; each month, for three months, winners will receive 50 grams of two different varieties of specialty tea – (a total of 100 grams of tea).
 
“Tea is a very ‘social’ experience that is very much a part of North American cultures - much like the different types of social networks that have become so popular in recent years” said Steve Popec, co-owner of ESP Emporium. “Our customers must be noticing a trend at this point, with our Twitter promotion last month, and now an incentive to follow us on Facebook. We pride ourselves on offering specialty teas and products that reflect and complement the social aspects of our cultures, both internationally and within North America, and want to expand the social nature of our relationship with our customers”.


“Much of our decision to launch this promotion is based on the overwhelming interest we’ve seen in our ‘Send A Cup Of Tea’ application, which embraces the social elements of both Facebook and the variety of tea we offer, by allowing users to pass along a virtual cup of tea to their friends and family” said Popec. “Many of the promotions we’ll be running in the very near future will further involve Facebook, as it’s an easy way for us to reach out to our customers and fans, to foster the community that we feel our products have created”.

The Facebook Tea of the Month contest is limited to residents of the United States, and only the first 25,000 entrants/fans will be eligible. Current Facebook users who became “fans” of ESP Emporium’s Facebook page prior to the launch of the Tea of the Month contest will also be eligible to win. Winners will be drawn at random, each time a 5,000-fan milestone is reached. Once 25,000 entrants have become fans, monthly draws will be held until August, 31, 2010.

For more information about this announcement, please visit www.ESPemporium.com, or contact Steve Popec at 1-866-810-1818.

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About ESP Emporium
ESP Emporium is a flourishing tea company offering an assortment of premium loose teas and tea-related accessories in the USA. Grown globally, their tea selection includes black teas, green teas, half fermented teas, flavored teas, fruit tea blends, Rooibos tea, herbal teas and more.
 
About the ‘Send a Cup of Tea’ Facebook Application
The ‘Send a Cup of Tea’ Application enables Facebook users to select from 30 different blends of tea, which virtually represent the loose tea and specialty teas offered by ESP Emporium, which can be sent to users listed on their (users) Facebook friends list.